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Learn how to create an email newsletter that will help you reach your constituents, control the narrative, and win re-election.
Why do I need an email newsletter?
As candidates, pretty much all we do is communicate.But once the election’s over? For many candidates turned elected officials, the previously non-stop communication flow is reduced to a drip, if not turned off completely, save for the occasional social media post.
This is a huge mistake. Your constituents want and need to hear from you, and regularly. And you can’t rely on the social media algorithms to get your message out there (and remember: many of your constituents aren’t on social media at all). To reach your constituents, nothing is more effective than email.
Learn everything you need to know to start your email newsletter
- How to choose an email provider
- What to include in your newsletter and what NOT to include
- Where to find content
- When and how often to send your email newsletter
- How to build your email list
- Why and how to segment your email list
- How to use an autoresponder to increase engagement
Frequently Asked Questions
How much money does it cost to send an email newsletter?
Most email marketing platforms have a free version that allow you to send emails to between 500-1,000 email addresses per month. For those starting out, this is more than adequate and will be for some time. Once you surpass the “free” threshold — and this is a great “problem” to have — you can expect to pay a modest monthly fee that varies based on the size of your email list and how many emails you send per month.
How much time does an email newsletter take?
Depending on how much and what types of content you want to share, you can expect to invest of one to two hours per newsletter. And from an return on investment standpoint, this is one of the best investments of time you can make.
I’m not exactly tech savvy. What skills do I need to create a newsletter?
Today’s email marketing platforms are designed for people with limited tech stills. Most are pretty intuitive and user friendly. In additional, most have a wealth of resources — including videos and step-by-step visual guides — that are designed to help you if you have any questions or challenges.
I’m not a graphic designer either. Will my newsletter look good?
While every email marketing platform has a bit of a learning curve to become familiar with it, most have pre-made templates and drag-and-drop capabilities that make it easy for those with zero graphic design skills (including us!) to create high quality, professional-looking newsletters.
Is this email newsletter guide really free?
Absolutely. Just sharing information that will help you become a more effective elected official.
Are you going to share my email address?
Never. Your email address will only be used by us to send you our own email newsletter, Elected Impact, as well as other information we think might be of interest to you. Your email address will never be shared with any third party.
Start learning today how to use an email newsletter to reach your constituents, control the narrative, and win re-election.